Social Media Management: Developed and implemented a content strategy that aligned with the café's visual identity and values. The strategy included daily posts, stories, and active engagement with the community to foster a lively and welcoming digital space.

Photography: Captured a variety of content, including food photos, videos for reels, all designed to showcase the café’s cozy ambiance and offerings. Special attention was given to improving the visual appeal of delivery service photos to ensure they stood out on third-party platforms.

Copywriting: Crafted engaging captions that complemented the visuals, maintaining a tone that was both friendly and professional. The goal was to reflect the brand’s family vibes personality while enticing followers to visit and experience the café in person.

Boosted Visibility & Engagement: Focused on creating visually appealing and interactive content to increase Les Filles' visibility on Instagram, making it a go-to brunch spot for users searching for places to eat. Increased comments, likes, and shares helped establish the brand as a local favorite.

Attract Potential Customers: Curated content that provided an inviting glimpse into the café’s unique atmosphere, encouraging potential customers to visit and enjoy the full experience.

Enhance Delivery Service Visibility: Improved the presentation of delivery service photos, making them more visually engaging to capture the attention of potential customers on third-party delivery platforms, thereby boosting orders.

By maintaining a cohesive and visually appealing aesthetic, and carefully curating content that highlighted both the café's offerings and its warm & friendly atmosphere, the goal was to position Les Filles' Instagram as the primary online destination for those looking to experience a unique and inviting café environment.